Like many of the branding projects I start, I first ask the client questions in order to know their brand a lot more. While they pitched me 'cute and quirky,' the challenge was to also keep it 'serious' as they also have charitable motivations. With these 3 aspects in mind, I came up with moodboards that expressed these qualities but approached them in various degrees. Back to Overview
Branding & Identity
After the client gravitated towards a board that they saw reflected their personality and identity, I started the sketch process, still keeping in mind their qualities and key words that fit their brand.
I ultimately presented three logos, which all had potential in their own right...
With only a few adjustments and some further type exploration, we settled on a final design and lockup for the logo, as well as expanded colors, typography, textures, and patterns to further drive their brand and identity...