UX work done for a conceptual app, where the user documents their past dining and food experiences(tastimonies) at restaurants. With the core value being archiving the user's dining/food experiences, the app has found significant drop-off in engagement after it has been downloaded. See the UX Deck
Pain Points and Business Goals
- Not enough engagement as the user downloads the app, but isn't interested in adding tastimonies.
- Difficult to add tastimonies.
- The user doesn't use the app during their meal.
After looking at the current site map/designs, we noticed a few areas that would cause a decrease in engagement, most notably the home page. While Tastify was originally a place that only shows the user's past restaurants, we made it a more social platform where the user can see 'where else' friends, celebrities, etc. have eaten. It would also leverage 'trending' restaurants or even 'sponsored' posts.
We also reduced the amount of friction in the tastimonies by honing in on just a few key components that were the most interesting: adding photos, adding their guests, rating the restaurant, and any notes to document the experience.
And since the user tends to not often use the phone while dining, we embraced this notion by sending a reminder(post check-in) via SMS or text message where they can then rate their experience.